Director, Global Social Media
San Francisco, CA 
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Posted 16 days ago
Job Description
JOB DESCRIPTION

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's, Dockers, Denizen, Signature by Levi Strauss & Co. and Beyond Yoga.

As Director, Levi's Global Social Media you will oversee the team that develops, implements and maintains the brand strategies, creative vision and operating principles that center Levi's in culture and connects with our target audience across the social universe to drive key brand goals.You will report into the Senior Director of Marketing.

About the Job
  • Develop Global social media strategies that supports the Levi's strategic marketing plan and key goals including transforming Levi's into a lifestyle brand, growing our DTC business, and growing our Loyalty members

  • Be the subject matter expert for all social platforms and social tools globally, driving leadership and new ideas. Build daily relationships with key social media platforms, partners to stay up to date on the latest innovations and best practices in creative execution.

  • Manage Global Social Media channels (Tik Tok and IG as first priorities, followed by YouTube, Pinterest & Twitter) including development of platform-first strategies and content, community management and performance.

  • Establish Global KPI framework to measure social platform effectiveness and identify actionable insights, including tracking oftraffic and revenue contribution.

  • Oversee Global Social Media agency relationship, including provision of clear briefs, management of bespoke social content development workstreams, and creating a performance-driven culture based on clear targets and improvement through regular and QBRs.

  • Manage Global Social Media team and oversee daily Global Social Media operations - uploading of YT videos, provision of back-end account access to local teams, community management, reporting, budget management, comprehensive content calendars per platform

About You
  • 10+ years of experience in Digital Marketing and Social Media within a Global role. Agency or brand experience applies.

  • In depth understanding of how key social media platforms and their respective algorithms work

  • High aesthetic standards and creative judgment and understanding of how to story-tell on social media

  • Navigate matrix-organization and knowhow to connect with the right team members and set up partnerships and ways of working

  • Present projects and collect and act on feedback from a broad group of team members

  • Experience analyzing and drawing conclusions from a broad set of data. Work with data teams to turn insights into applicable recommendations

The expected starting salary range for this role is $142,100 - $215,200.We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respectspeople from diverse backgrounds while enabling our employees to make an impact.We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

  • 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.

  • Five hours of paid volunteer time per month with nonprofit organizations

  • Product discount of 60% off regular-price merchandise

  • Paid Family Leave

#LI-Onsite

EOE M/F/Disability/Vets

LOCATIONSan Francisco, CA, USAFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Experience
10+ years
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