Analytics Manager
San Francisco, CA 
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Job Description

Golin is seeking an Insights and Analytics Manager to join our SFO team. We're virtual, so you don't have to be in the SF yourself! This is an awesome opportunity for anyone who loves to solve problems, make strategic recommendations, and consult on social and earned media campaigns to join Golin and have an immediate impact.

For this specific role, you should have a skillset that includes several analytics-related competencies. But if you're missing something, we can teach you. This role isn't about knowing the back end setup of Facebook or having your Google Analytics Certification (though it's awesome if you do!). It's about connecting the dots between something you saw in Twitter Analytics, a finding from Instagram, and a trend from your favorite brand on social. It's about looking at media coverage and understanding what's working and what's not. Then you need to use your findings to make a strategic recommendation for our clients.

From there, you have to sell it; you need to be a data storyteller. This can take the form of a quick, but well-informed email, a call with clients, or a formal presentation deck with cool visualizations which help you tell your story. That's why our ideal candidate not only has the data smarts and can read the numbers, but at the core, is a great marketer and communicator.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Recently named PR Week's Global Agency of the Year and winner of a 2019 Gold Cannes Lion, we tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Sound like you want to "Go All In" with us? Here are the details:

What You'll Do:

Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:

  • Help lead pieces of the business, managing several projects and workstreams to deliver award-winning work on time and on budget
  • Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving digital and social media campaigns
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
  • Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
  • Work closely with team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client.
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Understand social channels and identify emerging opportunities for a diverse client set

To Qualify You Must Possess at least 50% of the list:

  • Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Basic understanding of principles of communications and digital marketing
  • Strong verbal and written communication, organizational and time-management
  • Experience with industry tools (Brandwatch, Talkwalker, Sprinklr, etc.)
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
  • Possess critical thinking and problem-solving skills
  • Know how to prioritize and be adaptive to change
  • Be highly motivated and eager to learn

Requirements:

  • You must have your Bachelor's degree
  • 3-6 years experience
  • Excel must be your best friend, or at least someone you wouldn't mind sharing coffee with (aka: You must have knowledge and be comfortable working in Microsoft Office tools, specifically excel)

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Therefore, if hired, candidates must present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.


Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3 to 6 years
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