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Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in - join us!
Your Role
The Creative Studio Content team concepts and writes all engagement and mandated communications that are sent to our members throughout the year. The Creative Writer, Senior will report to the Senior Manager, Content Studio. In this role you will craft clever copy and concepts to catch someone's attention across email, direct mail, out of home and more to help them make the most of their health plan.
Your Work
In this role, you will:
- Write communications based on instructions from internal clients throughout the company, according to brand and style guidelines
- Incorporate client feedback and Legal Department feedback on subsequent drafts
- Revise and/or edit communications developed outside our department, making consistent with brand and style guidelines
- Educate peers, stakeholders, and other business groups about the brand and the department, through creative brief reviews, copy feedback, consultations, and training sessions
- Generates concepts and copy directions based on insights from creative briefs
- Works with Art Directors, Production Designers, Brand Strategists, and other marketing specialists to create attention-grabbing campaigns and tactical executions
- Champions the brand identity and provides a strategic point of view on verbal brand expression issues
- Ensures copy is effective, impactful, and on brand to help the creative team's strategic competency
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience
- Requires at least 5 years of prior relevant experience
- Carefully curated portfolio, showcasing innovative concepts and pithy headlines and copy
- Strong concepting, brainstorming, and collaborating abilities
- Self-motivated creative contributor who also thrives in a team environment, collaborating with other creatives and business partner
- Language, communication, and copywriting core competencies
- Is strategic in approach and enjoys thinking outside the box
Our Values
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
- Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals