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IXL Learning, a leading EdTech company with products used by 15 million students worldwide, is looking for an Email Marketing Specialist. As a part of our growing Email Marketing team, you will help elevate our email marketing program and engage our customer and prospective base of administrators, educators, and families at all stages of their lifecycle.
You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery. Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience. #LI-MB1
The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL's mission to impact education. #LI-HYBRID
WHAT YOU'LL BE DOING- Produce and send email campaigns in Salesforce Marketing Cloud and Acoustic
- Project-manage emails as they move through all steps of the email channel, from design to list segmentation to coding to QA
- Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more
- Monitor analytics and produce reports to help the channel measure and optimize results
- Report results and learnings within the team and to business stakeholders
- Ensure the success of email execution by conducting thorough QA of all email elements
- BA/BS degree required
- 1-2 years of email marketing experience, preferably in consumer marketing
- 1+ years of Salesforce Marketing Cloud experience from building one-off emails to automated journeys
- 1-2 years of experience with project management and related tools such as Jira
- Ability to manage multiple projects and workflows, producing emails that are pixel-perfect
- A strong understanding of email best practices
- HTML and SQL knowledge are a plus
- Familiarity with graphic design tools such as Figma, Photoshop, and Canva
- You care about the details: You have an eye for design and an instinct for what email content will resonate with consumers, and you take extra steps to ensure that emails are flawless before launching
- You have excellent interpersonal skills: You are a team player with strong written and verbal communication skills, and can work cross-functionally with stakeholders
Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $70,000 to $75,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses
- provides an immersive learning experience for 25 languages
- is the nation's largest community of tutors, covering 300+ subjects
- is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.